Make Marketing and Comms Work For You and Your Organisation!

A no-jargon introduction to marketing & communications. Starting from basic principles and taking strategic steps to approach marketing and Comms for your organisation which factors in limited time and resources! We will cover:

• Basic marketing principles
• Audience profiling
• Tone of voice
• Social media landscape
• Email
• Direct marketing
• Websites
• Power of a poster and flyer
• An introduction to Canva and design principles

This training is suited to those starting to approach or undertake marketing activity. The training is designed to get you thinking more strategically about what you do and need to do. There will be group and individual work to ensure the training is relevant to you and your organisation.

This session will be run by Helen Deehan, Catalyst’s Marketing & Comms Officer. Helen has over 20 years of experience and has built up an impressive skillset and knowledge which she readily shares through her work with Catalyst.

HOMEWORK – In advance of this training taking place, please email mark.ferguson@catalyststockton.org your social media links, examples of flyers you think could be better and any questions or challenges you face so we can be sure to cover these in the session and offer custom advice as we go.